Manchester Unlimited. The Rise and Rise of the World’s Premier Football Club. Manchester United, Britain’s best supported club, and possibly the world’s most famous football club, is now also one of the world’s most profitable sporting organizations. In this work, Mihir Bose examines the business success of the club. Through exclusive interviews with the leading characters, Bose reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. This book is as much about the transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game since 1994. It includes the inside story of the highly controversial BSkyB deal.