Sports Image Rights in Europe – Asser International Sports Law. As sport has developed into a global business, the importance of sports image rights as a marketing tool to promote individual sports persons, sports teams, clubs and even major sporting events themselves, has evolved to become a significant player in the multi-billion dollar sports industry around the world. This book provides a concise legal and practical overview of the creation, protection and enforcement of sports image rights in EU Member States, pre-May 2004. It also examines the sports image rights of Norway and Switzerland and looks comparatively at the USA. Each chapter is devoted to a review of the applicable legal rules on sports image rights in an individual country. A separate chapter deals with some of the fiscal aspects of the subject. In addition, where appropriate, practical matters, such as the contents of contracts, are also examined and explained. It also examines the sports image rights of Norway and Switzerland and looks comparatively at the USA.